2026 Chamber University Class 3--Turning Insight into Impact: Research That Moves the Needle for Businesses

Date and Time

Tuesday Feb 17, 2026
9:00 AM - 11:00 AM CST

Location

Table Rock Lake Chamber of Commerce
16407 State Hwy. 13
Branson West, MO 65737

Meet upstairs in the Training Room.

16407 State Hwy 13 Branson West MO 65737

Fees/Admission

Member: $20
Future Member: $35

Seating is limited. Once the class is full, registration will close.

Members register on-line via the registration link provided. Future Members may register by calling the Chamber at 417-739-2564.

Contact Information

417-739-2564
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2026 Chamber University Class 3--Turn...

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Description

CHAMBER UNIVERSITY Class #3
Turning Insight into Impact: Research That Moves the Needle for Businesses

Presenter: Jerry Henry

About the Presenter:

Jerry Henry is the Chief Executive Officer of H2R Market Research, where he helps organizations turn customer insights into clear, confident business decisions. With more than 30 years of experience in consumer insights and marketing research, he has led high-performing teams and research programs across a wide range of industries, with deep expertise in hospitality, attractions, destination marketing organizations, and state travel offices.

In his session, Research That Moves the Needle, Jerry shares practical ways businesses of any size can use the right research approach to find what matters most, focus resources, and make smarter next-step decisions.

Course Summary:

In today’s rapidly shifting business landscape, organizations of all sizes can no longer afford to rely on assumptions or outdated intuition. This session explores how data-driven decision-making, anchored in smart, scalable research, can transform how businesses market themselves, prioritize investments, improve customer experience, and make confident growth decisions.

Drawing on real-world examples and current trends, attendees will learn the key types of research every business should consider, from brand health and customer satisfaction to purchase barriers and competitive positioning. You will also learn how to connect market research with complementary tools like website analytics, AI, and location based insights, and how to balance cost with meaningful results. Whether you are just getting started or looking to level up your research strategy, this session will give you practical tools to better understand your customers and what truly drives their decisions.

In this presentation, attendees will learn:

Differences between data (analytics) and market research
Common types of research businesses typically conduct
Best practices for research that moves the needle
Budget-friendly research ideas for smaller teams
Other tips and tricks to consider

Sponsored By: